Affiliate Rate WatchIndependent tracker of Amazon Associates commission rates
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General retailers affiliate programs that pay more than Amazon (2026)

Amazon US rate for comparison
4.00%
All Other Categories · history
ProgramCommissionCookieNetworkSource
Target1–8% by category and monthly volume beats Amazon US7 daysImpactbrand affiliate page
checked 2026-10-24
Walmart1–4% by category at or below Amazon US3 daysImpactbrand affiliate page
checked 2026-10-24

Commission is the publicly stated base rate, range, or maximum ("up to"). Network-directory rates are the default public offer; private offers may differ. Blank means the program does not publish it.

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